How does my creative process work?
My process seems to vary depending on the style and project. Initially, it starts with understanding the project and the customer. Then, I have fun with jotting down words first, and any ideas and brainstorming that might occur to me. Next, the research. I look for images that support my ideas. It could be colors that feel right for the project, an image that reflects the mood, something that represents a specific design period, and especially related subject matter to use for sketching. Then I sketch my ideas and composition thumbnails. When I work in vector in Illustrator, I like to have everything sketched out so I can concentrate on executing the concept rather than filling in any blanks as I go along.
Recently, I’ve deviated a bit in my process when I do the watercolor, ink, and collage style, as I did for some MATS projects and the Global Talent Search concept. Like in Lilla’s mini projects, I draw all sorts of things and later see what resonates with me. If I like an ink sketch, I might pull out my light tablet and on a new sheet of paper over my sketch, I’ll make a paper collage or watercolor. Later, I combine the pieces in Photoshop.